On March 21, 2024, Salomon proudly showcased innovation and adventure by launching its Spring/Summer 2024 (SS24) collection at Recreational Outdoor Exchange Bonifacio High Street (R.O.X. BHS).The event drew in 28 esteemed participants from the media, loyal customers, and influencers to test out their new collection.
The latest trail running range from footwear to bags that are designed for all levels of runners were put to test by the invited participants, providing them with an exclusive opportunity to experience firsthand the cutting-edge features of Salomon’s latest gear offerings. From rugged trails to urban landscapes, the SS24 collection promises to elevate the outdoor experience with its unparalleled performance and durability.
The gear test was followed by a trail 101 at ROX BHS led by the esteemed Coach Miguel “Ige” Lopez, who is known for his expertise in outdoor sports and trail running. Coach Ige shared the fundamentals of trail running, his invaluable insights on the collection, and advice to those who want to experience trail running.
SALOMON UNVEILS “WELCOME BACK TO EARTH” BRAND CAMPAIGN
Salomon unveils its newest campaign, Welcome Back To Earth, highlighting the value of the outdoors for our minds and bodies, with their belief that a deeper connection with nature makes us all better.
The spring/summer 2024 season marks an evolution in Salomon’s approach to the running category. “The collection embodies our relentless pursuit of excellence and innovation in outdoor gear,” remarked Aiza Dagdagan, Brand Executive of Salomon.
